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🌟 Product Updates – February 2025

This release includes exciting new features, critical enhancements, and key bug fixes to improve your experience across the Sierra platform.

🛠️ Bug Fixes

 

🔗 Anchor Tags in Content Editor

We resolved an issue where anchor tags were being removed when editing content pages. These tags now remain intact after saving or re-editing, allowing proper internal page navigation.

Ref: AS-3730

 

🚀 What’s New

 

🔍 IntelliSearch Beta Launch

We launched IntelliSearch Beta, a powerful, unified search platform that goes beyond standard MLS fields.

You can now:

  • Search across multiple location types at once

  • View real-time listing previews

  • Use lifestyle and trend-based keywords not limited by MLS constraints

    Available in: IDX websites, E-Alerts, Market Updates, and Saved Searches

 

🏡 New Listing Detail Page

We redesigned the Listing Detail Page to improve clarity, aesthetics, and usability.

What’s improved:

  • Larger, more prominent property images

  • Reorganized, easy-to-read property details

  • Intuitive section navigation

    💡 Bonus: This redesign led to a 24% increase in lead conversions.

 

📝 TCPA Compliance Enhancements

We added TCPA Compliance tracking to strengthen one-to-one marketing consent visibility.

Now visible in the new Communications Consent section on lead profiles:

  • Registration date & page URL

  • IP address & geolocation

  • Consent language at time of registration

    For leads without consent, the system shows:

    “No Marketing Communications Consent History.”

    Ref: AS-4905

 

🤖 Lead Engage Relaunch

We’ve relaunched Lead Engage with smarter automation and 24/7 nurturing.

New capabilities:

  • Smart lead routing to the right agents

  • Pre-built conversational scripts

  • Alerts for high-potential leads

  • Re-engagement for cold or dormant leads

    ✅ Now available with unlimited usage

    Ref: AS-4667