🌟 Product Updates – February 2025
This release includes exciting new features, critical enhancements, and key bug fixes to improve your experience across the Sierra platform.
Note: This article reflects a past product update and is no longer actively maintained. Features and functionality may have changed. For the most current information, refer to the Help Center.
🛠️ Bug Fixes
🔗 Anchor Tags in Content Editor
We resolved an issue where anchor tags were being removed when editing content pages. These tags now remain intact after saving or re-editing, allowing proper internal page navigation.
Ref: AS-3730
🚀 What’s New
🔍 IntelliSearch Beta Launch
We launched IntelliSearch Beta, a powerful, unified search platform that goes beyond standard MLS fields.
You can now:
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Search across multiple location types at once
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View real-time listing previews
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Use lifestyle and trend-based keywords not limited by MLS constraints
Available in: IDX websites, E-Alerts, Market Updates, and Saved Searches
🏡 New Listing Detail Page
We redesigned the Listing Detail Page to improve clarity, aesthetics, and usability.
What’s improved:
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Larger, more prominent property images
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Reorganized, easy-to-read property details
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Intuitive section navigation
💡 Bonus: This redesign led to a 24% increase in lead conversions.
📝 TCPA Compliance Enhancements
We added TCPA Compliance tracking to strengthen one-to-one marketing consent visibility.
Now visible in the new Communications Consent section on lead profiles:
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Registration date & page URL
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IP address & geolocation
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Consent language at time of registration
For leads without consent, the system shows:
“No Marketing Communications Consent History.”
Ref: AS-4905
🤖 Lead Engage Relaunch
We’ve relaunched Lead Engage with smarter automation and 24/7 nurturing.
New capabilities:
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Smart lead routing to the right agents
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Pre-built conversational scripts
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Alerts for high-potential leads
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Re-engagement for cold or dormant leads
✅ Now available with unlimited usage
Ref: AS-4667