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Create Effective Seller Lead Sites to Capture Homeowner Leads

Unlock new opportunities to engage potential sellers with customized landing pages that resonate with their needs.

Table of Contents 

  1. Why This Feature Matters

  2. Step-by-Step Instructions

  3. Best Practices

  4. Troubleshooting & Common Questions

Why This Feature Matters

Sierra Seller Lead Sites are designed to help real estate professionals effectively capture seller-specific leads. By utilizing customizable landing pages, you can address common challenges and tap into valuable business outcomes, such as:

  • Attracting motivated sellers through tailored messaging
  • Creating a consistent pipeline of homeowners considering listing their homes
  • Saving time with automated lead routing and tagging

     

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Step-by-Step Instructions

1. Navigate to Seller Lead Sites

  1. Click the Gear icon in Sierra Client Admin Area (CAA) to open your settings.
  2. Select Seller Lead Sites from the menu.
  3. Click Add New Site to begin building your first seller landing page.

2. Configure Your Site Settings

The setup is organized across five tabs. Work through each one in order before publishing.

Layout Settings

This is where you control the look and feel of your site.

  1. Choose a background image → use a high-quality local photo for best conversion results.
  2. Select your brand colors to match your existing marketing.
  3. Customize your headlines and messaging for both the initial screen and the instant estimate screen.
  4. Edit the footer text to include your contact info or legal disclaimers.

SEO / Meta Tags

These fields help your site appear in search results if you're driving organic traffic.

  1. Enter a meta title that includes your target location and value proposition (e.g., "Find Out What Your Denver Home Is Worth").
  2. Write a meta description → keep it under 160 characters and action-oriented.
  3. Add relevant keywords focused on seller intent (e.g., "sell my home," "home value estimate").

Lead Routing / Tracking

This tab controls where leads go and how you track ad performance.

  1. Assign leads to a specific agent or set up round-robin distribution.
  2. Add new lead alert email addresses so the right people are notified instantly.
  3. Enable "Auto-Add Lead Tag with Submitted Zip Code" to automatically tag leads by location which is useful for routing and filtering.
  4. Add your tracking codes for Google Analytics, Google Ads, Facebook Pixel, or other platforms.

⚠️ Tracking works best on a domain you own. Google Analytics and ad pixel tracking may produce inconsistent or incomplete data on Sierra's free subdomain (onepageproperties.com). For reliable attribution and ad optimization, connect a custom domain you control. See Step 4 for domain options.

Preview

Before you publish, use this tab to review your site exactly as leads will see it.

  1. Click the Preview tab to open a live preview of your site.
  2. Check your headline copy, background image, form layout, and footer on both desktop and mobile views.
  3. Go back to Layout Settings to make any adjustments before moving on.

Domain Mapping

Choose how your seller site will be accessed on the web. You have three options:

Option Best For Notes
Register a new domain Dedicated campaigns Purchased directly through Sierra
Use a domain you already own Custom branding Requires updating your DNS settings
Use a Sierra subdomain Quick setup Free, but tracking may be inconsistent (see note above)

⚠️ If you plan to run paid ads or track conversions, a custom domain you own is strongly recommended over the Sierra subdomain.

3. Publish Your Site

Once all tabs are complete:

  1. Click Publish to make your site live.
  2. Click Save at the bottom of each tab after making changes. Sierra does not auto-save between tabs.

4. Understand the Auto-Applied Lead Tags

When a lead submits their information, Sierra automatically tags them based on their selected timeframe to sell. These tags flow into your Tag Manager and can power Lead Routing Rules and dashboard filters.

Timeframe to Sell Auto-Applied Tag
Yes, in 1–3 months Sell in 1-3 Months
Yes, in 3–6 months Sell in 3-6 Months
Yes, in 6–12 months Sell in 6-12 Months
Not right now, I'm just curious Sell Just Curious

💡 Set up Lead Routing Rules for each tag right away, this ensures hot leads (1–3 months) get routed and followed up with immediately.

5. Secure Your Seller Lead Site

After publishing, complete the domain security process:

  1. Fill out the Securing Single Property Sites and Seller Lead Sites Form.
  2. Submit a support ticket to notify the team that your form is submitted.
  3. Sierra's Platform Experts will handle the final domain security configuration.

6. Optional: Use Subdomains for Multiple Sites

If you want to run multiple seller lead sites without buying a new domain for each one, Sierra can configure subdomain support on a single standalone domain.

  1. Purchase a standalone domain (e.g., WhatsYourHomeWorth.com).

  2. Submit a support ticket with:

    • A request to enable subdomains for your Seller Lead Site
    • Your domain registrar login credentials
  3. Sierra will configure the DNS settings to allow subdomain-based URLs.

Example subdomain URLs:

  • 123CanterLane.WhatsYourHomeWorth.com
  • 456FurlongDrive.WhatsYourHomeWorth.com
  • 789ConestogaAve.WhatsYourHomeWorth.com

 

⚠️ Subdomain sites share the same root domain, so tracking and analytics will behave more consistently than the free Sierra subdomain — but a fully custom domain per site is still ideal for paid ad campaigns.

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Best Practices

  • Set up lead routing rules for each “time to sell” tag to streamline follow-ups.
  • Add tracking codes early for Google and Facebook Ads to optimize performance. For best results, use a custom domain you own as tracking on Sierra's free subdomain (onepageproperties.com) may produce inconsistent or incomplete data.
  • Use eye-catching custom images to enhance conversion rates.
  • Keep form fields simple to increase submissions and lower drop-off rates.
  • Follow up quickly with leads, especially those tagged to sell in the next 3–6 months for maximum engagement.

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Troubleshooting & Common Questions

Troubleshooting Common Issues

  • Site not loading after publishing

    Double-check DNS settings or submit a support ticket for domain help

  • Leads not routing correctly

    Ensure zip code tags or time-to-sell tags are used in lead routing rules

FAQs

  • Can I preview my seller site before publishing?
    Yes, use the Preview tab to check layout and copy.
  • Do I have to buy a domain for every seller site?
    No. You can use subdomains if Sierra Support enables that option.
  • Can I use zip code tags in Lead Routing?
    Yes. Enable “Auto-Add Lead Tag with Submitted Zip Code” in the routing settings tab.
  • Where can I view the seller lead site tags?
    Tags are added to the Tag Manager and applied to each lead record. 

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