Why This Matters
As a real estate professional, your ability to connect with leads by phone directly impacts your business.
If your calls are mislabeled as spam, your chances of connecting drop — and so does trust with potential clients.
Sierra is taking steps to make sure your calls get through and your reputation stays strong.
These protections:
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Increase the chances of your calls being answered
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Improve how your number appears on Caller ID
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Build trust with carriers over time
What You’ll Notice
These protections work quietly in the background, but the benefits to you are tangible:
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More answered calls: Your calls are less likely to be flagged or blocked.
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Better Caller ID display: Your number is more likely to show as legitimate, not “Spam Likely.”
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Stronger long-term reputation: Carriers are more likely to trust and deliver your calls consistently.
How These Enhancements Are Displayed
When reaching out to your leads, these enhancements will help minimize the likelihood of your number being flagged as “Spam,” “Spam Risk,” or “Scam Likely.” Instead, you will see a checkmark that signifies the call is originating from a verified phone number, providing greater reassurance to your contacts
How You Can Help
To support these deliverability improvements, here are some best practices to follow:
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✅ Do This |
🚫 Avoid This |
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Keep your call volume consistent |
Sudden spikes in call volume |
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Only call leads who’ve opted in |
Calling cold leads or purchased lists |
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Follow Do Not Call compliance |
Calling numbers on the DNC registry |
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Mix in other forms of outreach (email/text) |
Relying only on phone calls |
Frequently Asked Questions
Do I need to do anything to activate these protections?
No. These features are automatically applied to all Sierra accounts with the Dialer enabled.
Is there a cost for this?
No. This is a free upgrade provided as part of your Sierra service.
Does this guarantee that my calls won’t be marked as spam?
While nothing can guarantee 100% deliverability, SHAKEN/STIR and Voice Integrity significantly reduce the risk of being flagged.