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Inside IntelliSearch: Why It Works

See how IntelliSearch pairs keyword search with MLS criteria, delivers exact and partial matches, and helps agents surface listings buyers can't find with checkboxes alone.

 

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Key points with timestamps

  • 2:41 — Peter Maglathlin (CEO) outlines the five reasons behind IntelliSearch: MLS-only filters limit what buyers can find, keyword search boosts SEO/content opportunities, requiring consumers to pick an MLS region added confusion, search behavior is shifting toward AI and natural language, and the platform runs on faster, modern infrastructure.
  • 8:25 — Cindy Liang (Principal Product Manager) demos the legacy search experience hitting a dead end on criteria like "energy efficient" that don't exist as MLS checkboxes, versus IntelliSearch's keyword search surfacing matches instantly.
  • 12:06 — Example search for "Airbnb" in the Toronto market, a term with no MLS field, showing how IntelliSearch finds it in listing descriptions and how the results can be turned into a saved search and community page.
  • 14:40 — Clarification that IntelliSearch checks both MLS checkbox data and the public listing description, so it can surface listings even when an agent forgot to check a box.
  • 18:29 — John Mayberry (Calgary team leader) walks through a real example (mountain view, RV parking) where keyword search picked up criteria mentioned in the listing description but not checked in the MLS.
  • 23:40 — Peter and Cindy confirm that when accounts move to IntelliSearch, all existing saved search criteria are preserved; only the underlying exact/partial match logic is updated.
  • 26:37 — Live demo rebuilding a saved search in the legacy interface, then switching it to IntelliSearch, showing the same criteria intact and introducing the "exact match" vs. "partial match" concept.
  • 29:34 — John's example of ranking for "barndominium," a niche term his SEO partner found via keyword research, showing up in an AI Overview search result.
  • 33:03 — Cindy explains IntelliSearch's unified multi-region search, removing the need for buyers to pick an MLS/board before searching (previously a major friction point for multi-region clients).
  • 36:38 — Deep dive on exact vs. partial matches: exact matches meet every searched keyword; partial matches meet at least half, which keeps leads engaged instead of hitting a zero-result dead end.
  • 41:27 — Cindy notes agents can check "include exact match only" when saving a search, so a lead's E-Alerts/Market Updates only include exact matches if that's what they want.
  • 45:37 — Q&A: confirmed that migrated saved searches default to exact match results when exact matches exist, and only show partials when there are no exact matches.
  • 50:35 — Q&A: IntelliSearch combines faceted (checkbox) search with keyword search rather than replacing one with the other.
  • 52:37 — Clarification that unless "exact match only" is checked, partial matches are included in E-Alerts and Market Update notifications.
  • 54:02 — Closing remarks from Peter on IntelliSearch supporting long-term organic traffic strategy alongside PPC, lists, and portals.