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Maximize Your Listings with Single Property Sites

Create engaging, high-converting pages for your listings and boost lead generation.

Why This Feature Matters

Single Property Sites are powerful tools that can significantly enhance your real estate marketing:

  • They highlight specific listings in a premium, conversion-optimized layout.
  • They attract both buyer and potential seller leads.
  • They help build agent branding and listing marketing credibility.
  • They offer flexibility in layout, media, and domain setup.

By utilizing Single Property Sites, you can effectively showcase properties and reinforce your personal or agency brand. For example, a well-branded property site can lead to higher engagement rates and more inquiries, turning casual browsers into serious buyers.

Table of Contents 

  1. Access the Single Property Sites Tool

  2. Manage Access

  3. Work Through the Templates Tab

  4. Use Subdomains for Multiple Property Sites (Optional)

  5. Display an Unbranded Tour Version

  6. Set Default Branding (Optional but Recommended)

  7. Best Practices

  8. Troubleshooting Common Issues

  9. FAQ

Step-by-Step Instructions

1. Access the Single Property Sites Tool

  • Navigate to the Gear icon > Property Sites

  • Click Add New Site

2. Manage Access

  • Primary Managers and Manager-level Users can manage all property sites by default

  • Edit their User Profile and toggle the two permissions related to Single Property Sites
    • To give Agent-level Users access to a specific property site via the Agent / Info tab when building the site

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3. Work Through the Template Tabs

Layout Settings

  • Choose a layout (Layout 1 or 2)

  • Upload header and footer logos

  • Set primary and secondary brand colors

Listing Information

  • Pull property details from MLS® or enter manually

  • Add open house details (auto-delete after event)

  • Upload amenity details or PDFs (max size: 25MB)

Description

  • Add a short title/tagline and main description

Hero

  • Upload a cover photo

  • Optional: Add a video background

Photo Tour

  • Upload up to 100 images (10MB max each)

Video Tour

  • Add branded and unbranded video embed codes

3D Tour

  • Add branded and unbranded 3D tour links

Map

  • Add a specific or general location

Floor Plan

  • Upload floor plans and room details

Neighborhood

  • Add videos, images, and written descriptions of the area

Agent Info / Access

  • Add agent details

  • Assign visibility to one or more users

SEO / Meta Tags

  • Customize meta title, description, and keywords

Lead Routing / Tracking

  • Route leads via your existing lead routing rules or assign to a specific agent

  • Add tracking and embed codes for branded and unbranded versions

Preview

  • Use this tab to confirm layout and details before publishing

Domain Mapping

Choose one of the following:

  • Register a new domain directly

  • Use your own domain (update A records as needed)

  • Use a Sierra subdomain

Publish

  • Click Publish to take the site live

Be sure to SAVE at the bottom of each tab after making edits

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4. Use Subdomains for Multiple Property Sites (Optional)

  • Purchase a standalone domain (e.g., GreatPropertiesForSale.com)

  • Email support@sierrainteractive.com with:

    • A request to use subdomains

    • Login credentials for your domain registrar

     

    Sierra will configure DNS to support subdomains like:

    • 123CanterLane.GreatPropertiesForSale.com

    • 456FurlongDrive.GreatPropertiesForSale.com

     

5. Display an Unbranded Tour Version

  • For domains purchased through Sierra:
    • Add “tour.” before the domain name
    • Example:

      • Branded: http://555caylin.com

      • Unbranded: http://tour.555caylin.com

  • If using a third-party domain:

    • Login to your domain provider

    • Add an A Record:

      • Host: tour

      • Points to: 173.192.101.249

6. Set Default Branding (Optional but Recommended)

  • Go to Manage Single Property Sites > Default Settings

  • Set default logos and brand colors to ensure consistency across all property sites

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Best Practices

  • Use high-quality images and videos to showcase the property

  • Include open house dates to drive urgency

  • Customize the Hero section with a compelling video or cover image

  • Use subdomains for cost efficiency and branding continuity

  • Track lead behavior with analytics and Facebook Pixel

Troubleshooting Common Issues

  • Issue: Unbranded tour version doesn’t load
    • Fix: Confirm domain is purchased through Sierra, or add the required A Record for third-party domains
  • Issue: Lead routing isn’t working
    • Fix: Double-check that routing rules include leads from property sites or assign directly in the routing tab

FAQs

  • Can agents create their own single property sites?
    • Yes, if granted the correct permissions in their user profile.
  • Do I need a new domain for each site?
    • No. You can use a single domain with subdomains for each property site.
  • Can I track ad performance for each property site?
    • Yes. Add tracking pixels and analytics codes in the tracking settings.
  • Is there a limit to how many property sites I can create?
    • No, you can create as many as needed.

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