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Organic Content & AI Discoverability Audit (Bootcamp 9/25/2026)

In this Sierra Interactive training, you’ll learn how to audit your website for SEO and AI search visibility, identify issues limiting your reach, and build a plan to improve how your business appears in Google, ChatGPT, Perplexity, and Google AI Overviews.

 

In this hands-on, 2-hour bootcamp, you’ll audit your Sierra website for both traditional organic SEO and AI discoverability, identify your biggest opportunities, and leave with a prioritized plan for improving your visibility. 

Download the Sierra Website Audit Scorecard

What You’ll Learn

  • Audit your site for organic search health. Evaluate your technical SEO, site structure, on-page optimization, internal linking, indexation, and content foundation to uncover what may be holding your site back.
  • Put your content through the specificity test. Learn why niche-depth content beats generic volume and how to identify the local topics and high-intent buyer searches that can help you stand out.
  • Evaluate your AI discoverability. See what makes content more likely to surface in ChatGPT, Perplexity, and Google AI Overviews, including structured data, entity clarity, direct-answer formatting, and citation-worthy local expertise.
  • Test your visibility in real time. Run searches across traditional and AI-powered experiences to see whether you or your competitors are showing up and understand why.
  • Turn your audit into an action plan. Prioritize quick wins, structural improvements, and content opportunities, then see how Radius Search, DraftAI, Community Page Templates, Organic Content Benchmark, and Sphere Engagement can help you execute.

Key Timestamps

0:00 — Welcome & pre-show
2:37  — Getting the audit scorecard
4:10  — Bootcamp kickoff: SEO + AEO
5:44 —What you'll walk away with
6:34 —Why this matters: organic leads & AI search
9:17 —Organic health vs. AI discoverability
11:14 —A1: Technical audit – URL structure, navigation & sitemaps
13:41 —Page titles & meta titles
16:09 —A2: On-page SEO & alt text
16:51 — A3: Content depth & community pages
18:07 — How to find your page count
19:41 — Adding hyper-local details
21:25 — A4: Local authority – about page & bio
22:51 — Testimonials & social proof
23:32 — Niche pages vs. general area pages
24:49 — Google Search Console & the "site:" search
28:12 — Adding testimonials with Elfsight
29:11 — Connecting Google Search Console
30:44 — Demo: Adding alt text to images
32:22 — Default page photos & link previews
37:36 — What is mobile responsive?
39:07 — Content quality & specificity test
41:27 — Niche depth content examples
45:06 — Demo: Radius Search
48:06 — Adding listings & widgets to content pages
48:42 — Demo: Draft AI content writer
52:32 — Break + Q&A
55:13 — Q&A: Search Console verification
56:29 — Q&A: Linking Search Console & Google Analytics
57:54 — Q&A: Cross-linking community pages & listings
1:03:02 — Q&A: Indexing new blog posts
1:04:40 — Part 2: AI discoverability (AEO)
1:05:35 — How Google vs. AI tools rank content
1:09:02 — Keeping your info consistent
1:09:46 — FAQ sections
1:10:52 — The AI first-mover window
1:12:25 — Test yourself: AI self-discovery prompts
1:17:47 — Q&A: Bio consistency & choosing keywords
1:20:02 — B1: Content specificity – one page, one topic
1:23:56 — B2: Q&A formatting & scannable content
1:27:02 — B3: Schema markup
1:30:21 — Contact info consistency & Google Business Profile
1:33:37 — Tallying your score & content benchmarking
1:35:51 — Your action plan: 1 hour, 1 month, 90 days
1:38:26 — Recap: Radius Search & Draft AI
1:39:37 — Open Q&A & office hours info
1:45:04 — Glossary & auditing URL structure with sitemap.xml
1:48:56 — Auditing meta titles with "site:" search
1:50:50 — Wrap-up