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Boost Your SEO by Creating a Unique Community Pages Template

Learn how to scale your website’s SEO effort by creating a template for community pages that attracts leads.

Table of Contents

  1. Why This Feature Matters
  2. Step-by-Step Instructions
  3. Best Practices
  4. Troubleshooting & Common Questions

Why This Feature Matters

Many real estate professionals struggle to maintain consistent, relevant website content. This can lead to stagnant search rankings and missed opportunities for new leads.

Community Pages help solve this by allowing you to easily create targeted, location-based pages that showcase:

  • Local amenities and attractions

  • Schools, parks, and public services

  • Market trends and real estate insights

  • Homes currently available in the area

Regularly updating these pages with fresh content such as local events, market updates, or new listings keeps visitors engaged and helps improve your website’s SEO performance.

Step-by-Step Instructions

Step 1: Create the New Community's Saved Search

Before creating the page, create a Saved Search for the community so listings can automatically populate on the page. Make sure the search criteria correctly reflects the neighborhood you want to feature.

  1. Log into the Client Admin Area (CAA)
  2. Select the Saved Searches tab at the top of the admin panel
  3. Click +New Saved Search
  4. Fill out all relevant criteria 
  5. Click Save & Continue

Step 2: Navigate to the Content Pages Section

Click the Content tab at the top of the admin panel and select Content Pages from the dropdown menu.

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Step 3: Duplicate an Existing Community Page 

  • To the right of each page, find the duplicate icon.
    duplicate page 

  • Click the icon, and an overlay will appear.

    duplicate page-popup

    In the overlay window:

    • Enter the New Page Name (ex: Brook Valley or Cedar Hills).

    • Press Tab or click outside the field to automatically generate the Page Filename.

    • Select the appropriate Section (typically the Communities section).

    • Click Submit to create the new page.

Step 4: Edit the Page Content

  1. Locate the newly created page in the Content Pages list.

  2. Click the Page Title or select Edit under the Actions column.

  3. Update all content to reflect the new community:

    1. Replace all instances of the previous community name with the new one.

    2. Update Meta Tags and page content in the Content Area: Main section.

  4. Add helpful information such as:
    1. Neighborhood overview
    2. Local amenities and attractions
    3. Schools and parks
    4. Market insights and trends
  5. Click Save and Continue after editing.

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Step 5: Update the Embedded Listings (Saved Search)

Remove the Old Embedded Search

  1. Locate the Embedded Listings component.

  2. Hover to the right of the component title.

  3. Click Delete to remove the previous community’s saved search.

Add the New Saved Search

  1. Click + Add New Page Component.

  2. Select Listings from Saved Search.

  3. Choose the saved search you created for the community.

  4. Add a component title (example: Brook Valley Homes for Sale).

  5. Click Submit.

Step 6: Apply Content Labels (Recommended)

Content Labels help organize and automatically display your Community Pages.

  1. Scroll to the Content Labels section.

  2. Select Featured Communities (or another appropriate label).

Applying this label ensures the page appears in the Communities page and related site sections.

 

Step 7: Save and Publish Your Page

  1. Click Save and Continue to keep editing or Save and Exit to finalize the page.

  2. Preview the page to confirm everything displays correctly.

  3. Share the new Community Page on social media or other marketing channels.

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Step 8: Optional Enhancements

Best Practices

  • Ensure Unique Content: Always create original content for each new page to improve SEO performance. Avoid copying content from other websites.
  • Organize Saved Searches: Use specific, targeted saved searches for each community to ensure relevant listings are displayed.
  • Review Content Regularly: Update content periodically to keep the page fresh and relevant, which helps with both SEO and user engagement.

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Troubleshooting & Common Questions

Troubleshooting Common Issues

  • The embedded saved search isn’t updating with the new community listings.
    Double-check that you’ve correctly created and selected the new saved search. Ensure that the search results are set up correctly for the new community.
  • Page content isn’t reflecting the changes.
    Ensure that you’ve properly replaced all instances of the old community’s name and that you’ve saved your changes before exiting.

FAQs

  • Can I create multiple pages for the same community?
    Yes, you can create multiple pages for the same community, but make sure each page focuses on a different aspect or feature of that community to avoid duplicate content penalties.
  • Do I need to manually update saved searches when adding new listings?
    No, saved searches automatically update with new listings, but ensure your search criteria are broad enough to include all relevant new listings for the community.

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