--- title: Creating a New Construction Community Page description: Learn how to create a new construction community page on your Sierra Interactive website to improve SEO, showcase developments, and capture buyer interest. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Website Management](https://help.sierrainteractive.com/helpcenter/website-management?hsLang=en) 3. [Website Pages & Content](https://help.sierrainteractive.com/helpcenter/website-management?hsLang=en#website-pages-content) September 17, 2026 # Creating a New Construction Community Page ## Learn how to create a dedicated new construction community page on your Sierra Interactive website to showcase new developments, improve SEO, and capture buyer interest. ### Table of Contents 1. [Before You Begin](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#before) 2. [Step-by-Step Instructions](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#step) 3. [SEO Best Practices for New Construction Pages](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#best) 4. [Troubleshooting & Common Questions](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#faq) --- ### Why This Feature Matters Buyers searching for new construction homes behave differently from traditional resale buyers. They often search by: - Community or development name - Builder name - “New construction homes near me” Creating a **new construction community page** allows you to: - Rank for builder and development-specific searches - Establish local expertise in new construction - Capture early-stage buyer interest - Provide a central hub for listings, floor plans, and community details While the technical steps are similar to creating a standard community page, **new construction pages require more intentional content, structure, and SEO focus** to perform well. --- ### Before You Begin Before creating your new construction community page, identify: - The **official community or development name** - The **city and state** - The **builder or developers involved** - Whether listings are currently available or coming soon This information will guide both your page structure and SEO strategy. [back to the top](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#top) --- ### Step-by-Step Instructions #### Step 1: Access the Community Pages Template 1. Log into the **Sierra Client Admin Area (CAA)**. 2. Click **Content** → **Content Pages** 3. Click **Create New Page** ![general settings](https://help.sierrainteractive.com/hs-fs/hubfs/general%20settings.gif?width=670&height=300&name=general%20settings.gif) #### Step 2: Enter Page Title, Filename, and Section - **Page Title:** Enter the new construction community or development name as buyers would search for it. - **Best practices:** - Use the official development name when available. - Avoid internal abbreviations. - Include “New Construction” only if it aligns with search behavior. **Example:** - “Riverstone New Construction Homes” - “Canyon Ridge by Lennar” - **Page Filename:** Auto-generated from your title; usually leave as is. - **Section:** Select the section that fits your navigation hierarchy (e.g., Communities, Neighborhoods). #### Step 3: Configure Page Status and Type - **Page Status:** Toggle **On** to make it live, or **Off**/On Hold if still in development. - **Page Type:** Select **Listings/Community** since the page will include active or coming-soon listings. New Construction pages should focus on listing widgets for the community; do not mix Agent/Team widgets here. #### Step 4: Add Default Page Photo and Overview - **Default Page Photo:** Use a builder-approved image or rendering. This will display as the thumbnail when shared. - **Page Overview:** Optional summary shown in content labels. Include a short, engaging description emphasizing new construction features and lifestyle benefits. #### Step 5: Draft New Construction–Focused Content In the **Content Area**: - Focus on development-specific details: - Builder or developer information - Types of homes and floor plans - Construction phases or timelines - Lot availability or build options - Amenities, lifestyle, and neighborhood features - Avoid generic city or neighborhood content; this page should target the specific development. - Use headings (H1, H2, H3) to structure content for SEO.![content area](https://help.sierrainteractive.com/hs-fs/hubfs/content%20area.png?width=525&height=286&name=content%20area.png) Tip: Original content outperforms copied builder marketing copy. #### Step 6: Add Page Components (Optional but Recommended) To enhance your new construction community page with interactive elements: 1. Click **+Add New Page Component** in the Content Page editor.![component](https://help.sierrainteractive.com/hs-fs/hubfs/component.png?width=670&height=216&name=component.png) 2. Select the appropriate component from the dropdown menu: - **Listings from Saved Search:** - Choose this to display homes in the development. - Select a [saved search](https://help.sierrainteractive.com/helpcenter/what-is-intellisearch?hsLang=en) that matches the community boundaries and filters (property type, price, status). - If listings aren’t yet active, focus on **Coming Soon** messaging to encourage visitor registration. - **Maps, Videos, Floor Plans, or Other Media:** - Select the corresponding component type from the dropdown. - Upload or embed approved content such as builder renderings, community maps, amenity highlights, or floor plan videos. 3. **Configure each component** as needed: - Adjust titles, filters, or display options to align with the page’s focus on new construction. - Preview each component to ensure it displays correctly on desktop and mobile. Tip: Use components strategically to showcase the development’s unique features and keep content engaging. Avoid overloading the page and only focus on what helps buyers understand the community and its homes. #### Step 7: Configure Advanced Settings - Include in dynamic navigation menus if the page should appear in the submenu. - Hide or show header/footer/sidebar as appropriate for landing or campaign-style pages. - Configure robots/page indexing for SEO visibility (usually **index, follow**). - Optional: Page-specific sidebar for registration forms or calls-to-action. #### Step 8: Complete Meta Settings - **Meta Title:** 60–70 characters; primary phrase should include community name and “New Construction” if relevant. - **Meta Description:** 150–200 characters; clearly describe the community for human readers. - **Meta Keywords:** Optional; 1–2 phrases. > Ensure meta settings reflect the page’s unique value and target audience. #### Step 9: Preview and Publish 1. Preview the page. 2. Confirm: - Page title, filename, and URL are correct - Content is accurate, clear, and engaging - Listings display properly (active or coming soon) 3. Click **Save** to Publish. [back to the top](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#top) --- ### SEO Best Practices for New Construction Pages - Use the community name consistently in headings - Reference the builder naturally throughout the content - Include nearby landmarks or lifestyle features - Avoid duplicating content from builder websites - Create one page per development (not per city) New construction pages perform best when they are **highly specific and intentionally written**. [back to the top](https://help.sierrainteractive.com/helpcenter/creating-a-new-construction-community-page#top) --- ### Troubleshooting & Common Questions #### Troubleshooting Common Issues - **Listings aren’t appearing**Listings may not yet be active or may not be tagged correctly. New construction pages can still perform well without listings. - **My page looks similar to other community pages**That’s expected structurally. SEO performance comes from the **content**, not the layout. - **I’m unsure how to position “coming soon” communities**Focus on education, builder information, and buyer registration rather than inventory. #### FAQs - **Is this different from a regular community page?**The setup process is the same, but the content strategy and SEO intent are different. - **Can I create pages for communities without active listings?**Yes. These pages are valuable for early-stage buyer interest and SEO. - **Should I copy content from the builder’s website?**No. Original content performs better and avoids SEO duplication issues. - **Can I create multiple new construction pages in one city?**Yes. Each development should have its own page. 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[API & Developer Tools](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#api-developer-tools) - [Calendar & Appointments](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#calendar-appointments) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png "Sierra Interactive logo")](https://help.sierrainteractive.com/helpcenter?hsLang=en) 1205 E Washington St #110, Louisville, KY 40206 Copyright © 2025, Sierra Interactive ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Organization", "name" : "Sierra Interactive", "url" : "https://help.sierrainteractive.com/helpcenter" }, "dateModified" : "2026-03-16T12:00:00Z", "datePublished" : "2026-03-10T12:00:00Z", "description" : "Learn how to create a dedicated new construction community page on your Sierra Interactive website to showcase new developments, improve SEO, and capture buyer interest.", "headline" : "Creating a New Construction Community Page", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png" }, "name" : "Sierra Interactive", "url" : "https://help.sierrainteractive.com/helpcenter" }, "subjectOf" : { "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The setup process is the same, but the content strategy and SEO intent are different." }, "name" : "Is this different from a regular community page?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. These pages are valuable for early-stage buyer interest and SEO." }, "name" : "Can I create pages for communities without active listings?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. Original content performs better and avoids SEO duplication issues." }, "name" : "Should I copy content from the builder’s website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Each development should have its own page." }, "name" : "Can I create multiple new construction pages in one city?" } ] } } ``` ```json { "@context" : "https://schema.org", "@type" : "HowTo", "author" : { "@type" : "Organization", "name" : "Sierra Interactive", "url" : "https://help.sierrainteractive.com/helpcenter" }, "description" : "Before You Begin\n\nBefore creating your new construction community page, identify:\n\nThe official community or development name\n\nThe city and state\n\nThe builder or developers involved\n\nWhether listings are currently available or coming soon\n\nThis information will guide both your page structure and SEO strategy.", "name" : "Step-by-Step Instructions", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png" }, "name" : "Sierra Interactive", "url" : "https://help.sierrainteractive.com/helpcenter" }, "step" : [ { "@type" : "HowToStep", "text" : "Step 1: Access the Community Pages Template\nLog into the Sierra Client Admin Area (CAA).\nClick Content in the left navigation.\nSelect Community Pages.\nClick Create New Page or Add Community Page.\n\nThis uses the same Community Pages framework as traditional community pages." }, { "@type" : "HowToStep", "text" : "Step 2: Name Your New Construction Community Page\n\nEnter the community or development name exactly as buyers would search for it.\n\nBest practices for naming:\n\nUse the official development name when available\nAvoid internal abbreviations\nInclude “New Construction” only if it aligns with search behavior\n\nExample:\n\n“Riverstone New Construction Homes”\n“Canyon Ridge by Lennar”" }, { "@type" : "HowToStep", "text" : "Step 3: Write New Construction–Focused SEO Content\n\nThis is the most important step for differentiation.\n\nYour content should focus on:\n\nThe builder or developer\nTypes of homes being built\nConstruction timelines or phases\nLot availability or build options\nLifestyle and amenities tied to the community" }, { "@type" : "HowToStep", "text" : "Step 4: Configure Your Page Layout\n\nWithin the Content Page editor:\n\nCreate a Saved Search\nUse filters that align with new construction (price, property type, status)\nEnsure listings are scoped correctly to the community\n\nIf listings are not yet active:\n\nFocus content on “Coming Soon” messaging\nEmphasize registration or contact opportunities\nUse the polygon drawing tool to create a saved search based on the community boundaries. " }, { "@type" : "HowToStep", "text" : "Step 5: Add Visual and Supporting Content\n\nEnhance your page with:\n\nBuilder-approved images or renderings\nCommunity maps or location context\nAmenity highlights\nFloor plan descriptions (text-based)" }, { "@type" : "HowToStep", "text" : "Step 6: Publish and Review\nPreview the page on desktop and mobile.\nConfirm:\nPage title and URL are correct\n\nContent reads clearly and is accurate\n\nListings (if active) display properly\nPublish the page." } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sierrainteractive.com/#organization", "@type" : "Organization", "alternateName" : "Sierra", "areaServed" : [ "US", "CA" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : [ "US", "CA" ], "availableLanguage" : "English", "contactType" : "customer support", "email" : "support@sierrainteractive.com", "url" : "https://help.sierrainteractive.com/helpcenter/your-support-experience-with-sierra-interactive" }, "logo" : { "@id" : "https://www.sierrainteractive.com/#/schema/logo/image/", "@type" : "ImageObject", "height" : 696, "url" : "https://www.sierrainteractive.com/wp-content/uploads/2025/10/sierra-interactive-logo-lockup-med1.jpg", "width" : 696 }, "name" : "Sierra Interactive", "sameAs" : [ "https://www.facebook.com/sierrainteractive", "https://www.instagram.com/sierrainteractive", "https://www.linkedin.com/company/sierra-interactive", "https://www.youtube.com/@sierrainteractive" ], "url" : "https://www.sierrainteractive.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter#website", "@type" : "WebSite", "alternateName" : "Sierra Help Center", "audience" : { "@type" : "Audience", "audienceType" : [ "Real Estate Agents", "Real Estate Brokerage", "Real Estate Teams", "Real Estate Brokers" ] }, "inLanguage" : "en-US", "name" : "Sierra Interactive Help Center", "potentialAction" : [ { "@type" : "SearchAction", "query-input" : { "@type" : "PropertyValueSpecification", "valueName" : "search_term_string", "valueRequired" : true }, "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://help.sierrainteractive.com/helpcenter/kb-search-results?q={search_term_string}" } } ], "publisher" : { "@id" : "https://www.sierrainteractive.com/#organization" }, "url" : "https://help.sierrainteractive.com/helpcenter" } ```