Skip to content
  • There are no suggestions because the search field is empty.

Creating a New Construction Community Page

Learn how to create a dedicated new construction community page on your Sierra Interactive website to showcase new developments, improve SEO, and capture buyer interest.

Why This Feature Matters

Buyers searching for new construction homes behave differently from traditional resale buyers. They often search by:

  • Community or development name
  • Builder name
  • “New construction homes near me”

Creating a new construction community page allows you to:

  • Rank for builder and development-specific searches
  • Establish local expertise in new construction
  • Capture early-stage buyer interest
  • Provide a central hub for listings, floor plans, and community details

While the technical steps are similar to creating a standard community page, new construction pages require more intentional content, structure, and SEO focus to perform well.

Table of Contents

  1. Before You Begin

  2. Step-by-Step Instructions

  3. SEO Best Practices for New Construction Pages

  4. Troubleshooting & Common Questions

Before You Begin

Before creating your new construction community page, identify:

  • The official community or development name
  • The city and state
  • The builder or developers involved
  • Whether listings are currently available or coming soon

This information will guide both your page structure and SEO strategy.

back to the top

Step-by-Step Instructions

Step 1: Access the Community Pages Template

  1. Log into the Sierra Client Admin Area (CAA).
  2. Click Content → Content Pages
  3. Click Create New Page general settings

Step 2: Enter Page Title, Filename, and Section

  • Page Title: Enter the new construction community or development name as buyers would search for it.
  • Best practices:
    • Use the official development name when available.
    • Avoid internal abbreviations.
    • Include “New Construction” only if it aligns with search behavior.
      Example:
    • “Riverstone New Construction Homes”
    • “Canyon Ridge by Lennar”
  • Page Filename: Auto-generated from your title; usually leave as is.
  • Section: Select the section that fits your navigation hierarchy (e.g., Communities, Neighborhoods).

Step 3: Configure Page Status and Type

  • Page Status: Toggle On to make it live, or Off/On Hold if still in development.
  • Page Type: Select Listings/Community since the page will include active or coming-soon listings.

New Construction pages should focus on listing widgets for the community; do not mix Agent/Team widgets here.

Step 4: Add Default Page Photo and Overview

  • Default Page Photo: Use a builder-approved image or rendering. This will display as the thumbnail when shared.
  • Page Overview: Optional summary shown in content labels. Include a short, engaging description emphasizing new construction features and lifestyle benefits.

Step 5: Draft New Construction–Focused Content

In the Content Area:

  • Focus on development-specific details:
    • Builder or developer information
    • Types of homes and floor plans
    • Construction phases or timelines
    • Lot availability or build options
    • Amenities, lifestyle, and neighborhood features
  • Avoid generic city or neighborhood content; this page should target the specific development.
  • Use headings (H1, H2, H3) to structure content for SEO.content area

Tip: Original content outperforms copied builder marketing copy.

Step 6: Add Page Components (Optional but Recommended)

To enhance your new construction community page with interactive elements:

  1. Click +Add New Page Component in the Content Page editor.component
  2. Select the appropriate component from the dropdown menu:
    • Listings from Saved Search:
      • Choose this to display homes in the development.
      • Select a saved search that matches the community boundaries and filters (property type, price, status).
      • If listings aren’t yet active, focus on Coming Soon messaging to encourage visitor registration.
    • Maps, Videos, Floor Plans, or Other Media:
      • Select the corresponding component type from the dropdown.
      • Upload or embed approved content such as builder renderings, community maps, amenity highlights, or floor plan videos.
  3. Configure each component as needed:
    • Adjust titles, filters, or display options to align with the page’s focus on new construction.
    • Preview each component to ensure it displays correctly on desktop and mobile.

Tip: Use components strategically to showcase the development’s unique features and keep content engaging. Avoid overloading the page and only focus on what helps buyers understand the community and its homes.

Step 7: Configure Advanced Settings

  • Include in dynamic navigation menus if the page should appear in the submenu.
  • Hide or show header/footer/sidebar as appropriate for landing or campaign-style pages.
  • Configure robots/page indexing for SEO visibility (usually index, follow).
  • Optional: Page-specific sidebar for registration forms or calls-to-action.

Step 8: Complete Meta Settings

  • Meta Title: 60–70 characters; primary phrase should include community name and “New Construction” if relevant.
  • Meta Description: 150–200 characters; clearly describe the community for human readers.
  • Meta Keywords: Optional; 1–2 phrases.

Ensure meta settings reflect the page’s unique value and target audience.

Step 9: Preview and Publish

  1. Preview the page.
  2. Confirm:
    • Page title, filename, and URL are correct
    • Content is accurate, clear, and engaging
    • Listings display properly (active or coming soon)
  3. Click Save to Publish.

back to the top

SEO Best Practices for New Construction Pages

  • Use the community name consistently in headings
  • Reference the builder naturally throughout the content
  • Include nearby landmarks or lifestyle features
  • Avoid duplicating content from builder websites
  • Create one page per development (not per city)

New construction pages perform best when they are highly specific and intentionally written.

back to the top

Troubleshooting & Common Questions

Troubleshooting Common Issues

  • Listings aren’t appearing
    Listings may not yet be active or may not be tagged correctly. New construction pages can still perform well without listings.

  • My page looks similar to other community pages
    That’s expected structurally. SEO performance comes from the content, not the layout.

  • I’m unsure how to position “coming soon” communities
    Focus on education, builder information, and buyer registration rather than inventory.

FAQs

  • Is this different from a regular community page?
    The setup process is the same, but the content strategy and SEO intent are different.

  • Can I create pages for communities without active listings?
    Yes. These pages are valuable for early-stage buyer interest and SEO.

  • Should I copy content from the builder’s website?
    No. Original content performs better and avoids SEO duplication issues.

  • Can I create multiple new construction pages in one city?
    Yes. Each development should have its own page.

back to the top