--- title: "Homebot Signals Explained: What Each Tag Means & What To Do Next" description: Learn what Homebot’s CMA Requested, Likely to Sell, and Highly Likely to Sell tags mean inside Sierra Interactive and exactly how to respond to each signal for maximum seller conversion. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Integrations & API](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en) 3. [CRM Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#crm-integrations) June 25, 2026 # Homebot Signals Explained: What Each Tag Means & What To Do Next ## Learn What Homebot Tags Mean Inside the Sierra Interactive CRM ### Summary When connected to Sierra, Homebot automatically applies tags to leads based on homeowner behavior and seller intent signals. This article explains what each Homebot tag means, how urgent it is, and exactly what to do next. 💡If you have not set up the Homebot integration yet visit: [Connecting Homebot to Sierra Interactive](https://help.sierrainteractive.com/helpcenter/connecting-homebot-to-sierra-interactive?hsLang=en) --- ### Table of Contents 1. [Why This Feature Matters](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#why) 2. [Identify the Homebot Tag Applied](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#applied) 3. [Understand What Each Tag Means](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#understand) 4. [Signal Priority Matrix](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#matrix) 5. [Best Practices](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#best) 6. [Troubleshooting Common Issues](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#issue) 7. [FAQs](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#faq) --- ### Why This Feature Matters Homebot tracks homeowner engagement and predictive seller signals. When those signals sync into Sierra, tags are applied automatically. If you do not understand what those tags mean, you risk: - Responding too slowly to high-intent sellers - Overreacting to low-priority activity - Missing listing opportunities - Treating every signal the same Understanding these signals allows you to prioritize correctly, respond with confidence, and convert more seller opportunities. Not all tags require the same speed or strategy. [back to the top](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#top) --- ### Identify the Homebot Tag Applied When Homebot detects seller intent signals, it automatically applies tags to the corresponding lead inside Sierra. These tags let you prioritize outreach based on how close a homeowner is to listing so you reach the right people at the right moment. Homebot can apply the following tags inside Sierra: - Homebot: CMA Requested - Homebot: Likely to Sell - Homebot: Highly Likely to Sell Each tag represents a different level of urgency. [back to the top](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#top) --- ### Understand What Each Tag Means #### CMA Requested **What it means:** The homeowner actively requested a Comparative Market Analysis through their Homebot report. This is the strongest seller-intent signal available — it indicates active, conscious curiosity about their home's current value. **Priority level:** ⚠️ Highest — respond within **24 hours** **What to do:** 1. Call or text the lead as soon as possible, same day is ideal. 2. Schedule a CMA review appointment. 3. Confirm their timeline and motivation during the conversation. 4. If they don't respond, add them to a short-term follow-up plan and continue reaching out. **Suggested script:** > "Hi \[Name\], I saw you requested a home value update. What's prompting your curiosity about your home's value right now?" --- #### Highly Likely to Sell **What it means:** Homebot's predictive model has identified this homeowner as having a strong probability of listing soon, based on engagement behavior and financial indicators. They may not have explicitly requested a CMA yet, but the data suggests listing intent is actively building. **Priority level:** High — respond within **24–48 hours** **What to do:** 1. Call the lead within 24–48 hours. 2. Share relevant neighborhood comps to open the conversation. 3. Take a consultative approach and focus on their situation, not on pitching your services. 4. If there's no immediate response, add them to a 60–90 day nurture campaign. **Suggested script:** > "Hi \[Name\], I've been tracking your home's value, and you've built up significant equity. Many clients in your situation are exploring their options. Is that something on your radar?" --- #### Likely to Sell **What it means:** The homeowner is showing meaningful engagement signals that suggest possible seller intent. The signal is not yet as strong as Highly Likely, but this group represents emerging opportunity as early conversations build positioning before competitors reach them. **Priority level:** Medium — respond within **48 hours** **What to do:** 1. Reach out within 48 hours. 2. Send a market update relevant to their neighborhood. 3. Start a light, consultative follow-up cadence. 4. Add them to a 90-day nurture plan. **Suggested script:** > "Hi \[Name\], I noticed your home's value has grown recently. Have you given any thought to what that equity could do for you?" [back to the top](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#top) --- ### Signal Priority Matrix | | **Priority** | **Response Time** | **Action** | | --- | --- | --- | --- | | **CMA Requested** | Highest | Within 24 hours | Call immediately + schedule appointment | | **Highly Likely to Sell** | High | Within 24–48 hours | Call + consultative discussion | | **Likely to Sell** | Medium | Within 48 hours | Market update + nurture plan | --- ### Best Practices - Check your “Hot Leads” [Smart Filter](https://help.sierrainteractive.com/helpcenter/what-are-lead-accelerator-smart-filters?hsLang=en)daily - Never wait more than 24 hours on a CMA request - Use consultative language, not sales pressure - Build [Action Plans](https://help.sierrainteractive.com/helpcenter/scale-your-lead-follow-up-with-fully-automated-action-plans?hsLang=en) triggered by these tags - Personalize outreach by referencing their specific behavior - Let automation handle long-term nurture Remember: - Speed increases conversion. - Relevance builds trust. [back to the top](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#top) --- ### Troubleshooting Common Issues - **I See the Tag but No Note** Confirm that External Notes Notifications are enabled. - **The Lead Has No Address** Homebot requires a valid property address (street, city, state, zip code) to generate scoring signals. - **The Tag Applied but No Automation Triggered** Check: - Tag spelling matches your Action Plan trigger - Automation is active - Trigger conditions are correct [back to the top](https://help.sierrainteractive.com/helpcenter/homebot-signals-explained-what-each-tag-means-what-to-do-next#top) --- ### FAQs - **Does “Likely to Sell” mean they are definitely selling?**No. It is a predictive signal based on behavior and financial indicators. It indicates opportunity, not certainty. - **Should I call every Likely to Sell lead?**Yes, but with consultative language and proper prioritization based on urgency. - **If they don’t respond, should I remove the tag?**No. Leave the tag in place and move them into a nurture plan. - **Can I customize response speed?**You can, but faster follow-up generally increases listing conversion. 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